Archive for the ‘Inspired By’ Category

Tee Tuesday: + Pool x Brooklyn Industries

Tuesday, June 17th, 2014

tumblr_inline_n79p4wtOUi1r07vd8

Have you ever dreamed of swimming in the East River? The design firm Playlab and Family NY have, which is why they are currently working on building + POOL, a giant plus sign-shaped pool that filters the water from the river into clean water for everyone to swim in, uniting the boroughs. The project started four years ago when Dong Ping Wong of the architecture company Family approached Jeffrey Franklin and Archie Lee Coates IV and their design studio, Playlab with the idea of actually getting into the water, rather than looking at it as a boundary between Brooklyn and Manhattan or Manhattan and New Jersey. The aim is to change people’s relationship with the water by actually getting them into the water.

tumblr_inline_n79p530uEH1r07vd8

Coates, who came from a graphic design background, and Franklin, an architect, chose the plus shape because of its iconic and inclusive nature. Practically, the pool will be comprised of four separate pools stuck together that can be sectioned off for either lounging, kids, a lap pool, sports, etc.… or they can be combined to form an Olympic-length pool.

In order to raise money for construction of the pool, Playlab and Family NY approached Kickstarter back in 2011. At that point, Kickstarter had not taken on a civic project, and so a $25,000 campaign was launched to fund the first round of filtration testing. In just six days, they had raised $41,000, and the first filtration test was a success. Two years later in 2013, a second Kickstarter was needed to build a floating lab, but that time around, the campaign was built around giving people a part of the pool they could own – tiles on the walls and floors of the pool that anyone could purchase engraved with a donor’s name on it, along with a gift tile, because as Franklin declared, “+ POOL is just as much the people’s project as it is ours. It’s their city, so it should be their pool.” In just 30 days, Playlab and Family NY had surpassed their Kickstarter goal, and managed to raise $271,000. Today, the fundraising continues in order to complete the filtration tests and to secure a site for the pool.

During the Kickstarter campaign, the project began attracting significant international interests. Franklin added, “We want this to be an open, transparent project. We want people to build off of this idea. This problem is worldwide. In the U.S., 22 of the 25 biggest cities with waterfronts can’t use them. 90% of the world’s most populated waterfront cities can’t use them. We’ve gotten calls from Brazil and Japan. They’re working on this in London. When we had the Kickstarter, we got a lot of support and calls from people worldwide telling us this was a big inspiration to them.”

tumblr_inline_n7bdow0Wp61r07vd8

Jeffrey Franklin of Playlab atop their Floating Lab at Pier 40 in Manhattan in the BKI x Plus POOL graphic tee.

With the Floating Lab up and running, Brooklyn Industries is proud to support this innovative project. We’ve collaborated with + POOL to release the initiative’s official t-shirt, with 10% of proceeds from sales of the tee supporting the project. Additionally, we’ll be hosting a meet and greet at Brooklyn Industries Smith Street on Saturday, June 28th from 11 a.m. – 4 p.m., where you can meet the architects and learn more about the project, as well as purchase a tile and have your name etched in a piece of Brooklyn forever.

Today only, take 20% off this tee with code: TEETUESDAY

Tee Tuesday: Happy Industries

Tuesday, May 20th, 2014

tumblr_inline_n5vpmcdXWp1r07vd8

A six color screenprint of our new tee ‘Happy Industries’ by one of our local printers. Read more about the printer here.

Today only, take 20% of this tee with code: TEETUESDAY.

Tee Tuesday: BK Food Pyramid by Jenny Mӧrtsell

Tuesday, May 13th, 2014

tumblr_inline_n5ire16vXu1r07vd8

We’re super excited to be releasing a second design by the illustrator of our wildly popularAll Cats tee, Jenny Mörtsell. The Brooklyn via Sweden artist designed BK Food Pyramid for us, a stomach-growling hierarchy of her Brooklyn food needs. The artist explains:

It is funny to think back at, but when I first moved to Brooklyn from Sweden, in 2008, a friend of mine had to explain kale to me. I had also never truly eaten oysters. Tacos were something that came in a stale, hard shell that Swedish middle-class families ate for “fredagsmys” (a cozy, family-at-home time on Fridays). Coconut water was something I figured you’d you put in a Thai curry. The first bottle of kombucha I bought I shook vigourously before opening. Ordering an alcoholic beverage with the first meal you had that day meant you were a raging alcoholic. Oh how much I have learned!

With my acquired knowledge of how Brooklynites eat, I thought a new food pyramid was in order. A chart catering to the I-make-my-own-hours-creative-class on wheels (bikes or skateboards) that everyone loves to pigeonhole – including me. We who are holding up the craft beer sales and food truck operations and grass fed cow farms on our plaid shoulders.

In the bottom are the basic carb-y fuels for all those bike rides over the bridges, carrying moving boxes on the reg, and dancing the night away at some epic loft party in Bushwick. Cheap enough that the crumbly 20s made at last night’s dive bar DJ gig or for selling our last pair of Rachel Comey boots at Beacon’s can cover them. That’s slices, tacos, deli sandwiches, burgers, mac & cheese, bahn mi’s, sweet potato and/or truffle fries.

To the right above sits the second most important food group: beverages. These, more often than not, end up substituting all kinds of solid food. They are: happy hour locally-brewed craft beers, beer-and-a-shot specials (which is always too good of a deal to pass on until you remember why you should’ve), single-region drip-coffee to get us back on our feet the next morning for that poorly paid gig that might lead to something bigger, and of course, mimosas and margaritas (because that one and a half hour wait for a table brunch was just cruel).

tumblr_inline_n5h2znvQdE1r07vd8

Jenny Mörtsell visiting Brooklyn Industries HQ, about to take flight over the East River.

To the left above come the vegetables and leafy greens, leaning heavily on the bitter brassica family: kale and brussel sprouts. They keep trying, but really, there is nothing bad to say about kale. It’s like the Mother Theresa of foods, so just keep eating it. Pickles were never a hard sell either in a borough that constantly suffers from self-induced morning sickness.

Third up to the left is the trying-to-erase-all-of-our-sins section. Here you have: kombucha because fermented, pre-industrial revolution foods make us feel so immortal, coconut water to get our out of whack electrolytes in order, and finally, juice cleanses to rid our systems from all the toxic thoughts of maybe moving to another state.

To the right there we have the food group that only nail salons can compete with on rapid, storefront expansion. I’m talking boutique sweet treats. Artisanal sugar calories are a better source of vitamins and minerals than store bought, right? And, it really is important to eat a lot of doughnuts, cookies, and ice cream in honor of that old sugar factory and it’s destiny.

On top the crown jewel of the self-made freelancer’s diet is poised – the-one-dollar-oyster. Eat that, you nine to fiver for not being able to be first in line when Maison Premiere opens at 4pm! Who needs health insurance and a working phone when you can have half a dozen Cape May Salt for the cost of a dusty Luna bar and a Smart Water and a Vitamin Water (plus tip)?

We couldn’t agree with you more Jenny Mörtsell. Today only, take 20% off this tee with code: TEETUESDAY

All Grown Up – Brooklyn Industries Portland Celebrates Its 5th Birthday With Portland Artist Robbie Augspurger

Tuesday, May 6th, 2014

tumblr_inline_n53u780VvR1r07vd8

To celebrate our Portland store’s five year anniversary, we reached out to Portland artist Robbie Augspurger; he said yes, and we’ve all been cracking up at his work ever since. This year will see two limited edition graphic tee releases featuring his photography, the first -Glamour Paws (above), is launching this week. We recently caught up with the prolific artist to ask him about his eccentric work.

Your work is awash in 70’s and 80’s awkward vintage styles, colors, and characters. What was your upbringing like, and why does that era resonate with you?

I was born in 1977, and grew up in the midwest in the 1980s in Peoria, IL, so I suppose things were relatively normal. As a kid I was always interested in our old family snapshots, especially the faded ones I’d find lying around. I’m into the color degradation of aging photo paper that occurs over time. After college I worked as a tech at a photo lab, and learned a lot about the ways color is effected by aging paper and sun exposure.

tumblr_inline_n53uav6I9I1r07vd8

Il mio Capo è il tuo Capo: Scene 9A Take 1, from Faux Film Stills

Your Faux Film Stills series is quite imaginative – and looks like a hell of a lot of fun to make. What other projects do you and your friends do for fun?

One thing that my friend Eric Lee and I made a few years ago is “The Original Pizza Video”, which is one hour of spinning pizza montage. Video Pizza has really taken on a life of its own. It’s an ambient film like “Video Fireplace”, except that it’s pizza. Soon the sequel will be coming out: Video Hawaiian Pizza. We’re just waiting for the soundtrack to be finished.

Some friends and I also put on an event called B-Movie Bingo, which is an interactive movie-watching game we made up a few years ago, back in 2006. We were recently hosted by The Walker Art Center in Minneapolis, and will be traveling to SIFF in Seattle in August, and the Indianapolis Museum of Art in November.

I also write songs and play music with my band Ozarks, and we’re currently working on our second album. Our eponymous debut came out in 2012.

Tell us about the two T-shirt designs you’re releasing with Brooklyn Industries - Glamour Paws and Bike Splits. 

Glamour Paws came about when I was hosting an evening of portrait sessions and my friend Melanie Brown (the girl in the photo) brought her mom’s dog Diggy with her. Diggy has a very winsome, albeit temperamental personality and I think it comes across in the image. This image has garnered the reputation as the “photo that keeps on giving”, as people keep discovering it.

tumblr_inline_n53usjktau1r07vd8

“Bike Splits” was made for one of the Portland Mercury’s bicycle issues a couple years ago. My task was to create absurd situations involving bicycles. Eric Dexter, the hairy man in the image, can do the splits, so we decided to take advantage of that.

Meet Robbie Augspurger and help Brooklyn Industries Portland celebrate its’ fifth anniversary with an artist exhibition and t-shirt launch, music by [DJ] Bill Portland, beer from Widmer Brothers Brew, and treats by Bunches and Bunches. Thursday, May 8th, 7pm-9pm in Portland at 735 NW 23rd Ave. RSVP at events@brooklynindustries.com

Today only, take 20% off Glamour Paws with code: TEETUESDAY

Creative Inspiration

Wednesday, April 2nd, 2014
tumblr_inline_n3exli8W491r07vd8

At the studio of Red Antler in Dumbo, Brooklyn

I get inspired at work by looking out our Dumbo office window every so often at the skyline view of Manhattan. It’s always the same, and never the same. - Judy, Marketing
My picks: Creekside TankTulip Maxi SkirtPebble Tote & Crossbody

tumblr_inline_n3exjctfz91r07vd8

I get inspired by eating good sushi. I also get inspiration from the interesting people and things on the streets of New York. - Koh, Window Designer
My picks: Paddington RaincoatSlater Pocket Sweater

tumblr_inline_n3exjkt24i1r07vd8

Listening to electronic, sad, or country music usually inspires me, but if I get really stuck creatively, I take the Archimedes approach and try and step away for a long walk past rundown warehouses. - Teddy, Art Director
My picks: Lawrence Floral ShirtDillon Tweed Pant

Brooklyn Bloomin’

Thursday, March 20th, 2014
tumblr_inline_n2qm8mUYcU1r07vd8

Clockwise from top right: Tulip Printed Dress, Floral Daredevil Pant, Alma Sheer Utility Top

Winter, we’re seriously over you. And this time, it’s for real. Despite how hard you’re trying to hang on, we know spring is bloomin’.

One of our favorite parts of Spring’s arrival – the scent of flowers from trees and flower shops fill the streets. This year, fashion is getting in on the action, with floral prints being a mega presence on the runways during the SS14 collections, such as Christopher Kane, Nina Ricci, and Thakoon. We here at Brooklyn Industries found ourselves under the same spell – in particular by our borough in bloom with the yearly, epic-ness of the Cherry Blossoms at the Brooklyn Botanical gardens, riding bikes and brunch outside in the warm sun- what?!? Spring’s reawakening also inspires us to look back to our younger years in the ’90s. Remember all those floral rayon dresses we used to wear? Maybe you don’t, but we do and we miss them so we had to bring them back!

So get ready for warm days ahead- and celebrate the first day of Spring (TODAY!) in Brooklyn style! -Janeane, Women’s Designer

The 2014 Spring Collection: Dressing-Up Creative Workspaces

Tuesday, March 4th, 2014

tumblr_inline_n1x252uvJW1r07vd8

We here at Brooklyn Industries’ Dumbo-based headquarters and design studio feel fortunate to be surrounded by so many creative people each and every day – from the moment we step off our bikes or come above ground from the F train, to grabbing a cup of coffee at Brooklyn Roasting Company to riding the slow elevator up to our floor. So we thought what better place to shoot the Spring Collection than in the middle of where all of these creative-minded people do some of their best work? Our Spring 2014 shoot, “Dressing Up Creative Workspaces” is a tribute to the creative energy and forward thinking that runs rampant in imaginative office spaces such as those you’ll find in Dumbo, Brooklyn. The campaign was photographed inside three offices in our building – (1) at our headquarters and design studio, (2) at the branding and design firm Red Antler, and (3) at the digital agency Space 150‘s NYC office. We hope that our newest collection will inspire you just as much as working in Dumbo continues to fuel our imagination.

tumblr_inline_n1x2a0Vrl11r07vd8

We finally had a chance to see what a photocopy of a donut looks like.

tumblr_inline_n1x2amBNLk1r07vd8

In our Brooklyn design studio, you’ll see T-shirt ideas… LOTS of T-shirt ideas.

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards

Julia modeling with Nuria, our bag designer (left) at her workspace.

Julia modeling with Nuria, our bag designer (left) at her workspace.

Meetings, conference calls, donuts, inflatable orcas…

Meetings, conference calls, donuts, inflatable orcas…

Inside Brooklyn Industries’ photo studio.

Inside Brooklyn Industries’ photo studio.

View the entire lookbook here.

Playtime at ThePlayland Motel – The 2014 Spring Preview Collection

Thursday, January 9th, 2014
tumblr_inline_mz546sBBCU1r07vd8

-“All work and no play makes Jack a dull boy.”

This year, we’ve all made a collective resolution to play more, so what better place to have our first shoot of the year than the Playland Motel in Rockaway. The newly restored and artist-designed motel was definitely one of our top playgrounds last year, so not only did we want to shoot there, but the creativity oozing from the walls inspired our own graphic designers and artists to play with the images we photographed. It’s no coincidence that this ended up being one of the most fun campaigns we’ve worked on.

tumblr_inline_mz549w7dSa1r07vd8

tumblr_inline_mz6wgucEGE1r07vd8

tumblr_inline_mz54bnrMzo1r07vd8

tumblr_inline_mz54c1cQ5t1r07vd8

Check out the entire lookbook here.

Brooklyn Industries x Jean Paul Gaultier at the Brooklyn Museum

Sunday, October 27th, 2013

tumblr_inline_mvcc8vsxHM1r07vd8

Jean Paul Gaultier – meet Brooklyn. We’ve been anticipating this exhibition around here for awhile now, and had a chance to get a sneak peek last Thurday at the museum for The Fashion World of Jean Paul Gaultier. Coming off the heels of The Met’s Alexander McQueen exhibit, Brooklyn now gets its chance to return volley with a retrospective on the ‘Enfent Terrible’ of French fashion.

tumblr_inline_mvcbecv3qZ1r07vd8

For the exhibition, Brooklyn Industries co-designed a special limited edition graphic tee andcross body tote to celebrate the show. The tote features the iconic blue stripes commonly associated with Gaultier, and comes with a unique cross body strap. The stripes are also present on the graphic tee, along with Brooklyn Industries ‘Live, Work, Create’ motto with a Gaultier stamp over it.

tumblr_inline_mvccg4S6TV1r07vd8

Additionally, we’ll be unveiling the collaborative designs in person at Brooklyn Museum’sFirst Saturday Event on Saturday, November 2nd featuring talks, films, interactive spaces, and lots of live music, including Au Revoir Simone.

See The Fashion World of Jean Paul Gaultier – From the Sidewalk to the Catwalk at the Brooklyn Museum from October 25, 2013 – February 23, 2014.

No Sleep Till Brooklyn

Wednesday, September 25th, 2013

Get More:
2013 VMA, Artists.MTV, Music

An oral history of the iconic video ‘No Sleep Till Brooklyn’ with director Adam Dubin sporting our ‘No Sleep Till” tee.