Our limited edition t-shirts in collaboration with artist FUSE Green and ABSLOUT® vodka have arrived! They’re available for a limited time only in New York City stores and online.
The t-shirt celebrates Brooklyn stoop life and is in association with the launch of ABSOLUT’s new flavor ABSOLUT® BROOKLYN. Filmmaker Spike Lee has also partnered with ABSLOUT® to celebrate Brooklyn and its creative, unmatched culture.
We were so excited to meet FUSE when he visited our design studio, and impressed with how beautifully he was able to depict the vibe of Brooklyn through his use of color, quotes and landmarks within our brand’s watertower image. Our t-shirt and the ABSOLUT® BROOKLYN bottle both represent building 165 in Fort Greene – the stoop where Spike grew up. Other cool highlights of the graphic tee include an alteration of the Lars Olsson Smith seal of the ABSOLUT bottle. On the t-shirt (and on the bottle!) Lars has been “Spiked,” wearing a baseball cap and glasses evocative of Spike Lee. (Look closely with the zoom view on our website!)
On Tuesday, we kicked off the collaboration celebration at the Fifth Annual Brooklyn Blogfest, where Spike Lee talked about his ties to Brooklyn and his support of our t-shirt, which is for a great cause! Twenty percent of proceeds will be donated to Habitat for Humanity in New York City. ABSOLUT® is also donating profits from sales of ABSOLUT® BROOKLYN to Habitat for Humanity.
Luckily, the fun doesn’t end with the tee. We’ll be hosting ABSOLUT® HAPPY HOURS at BKI stores this summer so stay tuned! Here’s a “taste” of what you can expect in store! Bottoms up…
ABSOLUT® BROOKLYN STOOP PARTY
1 part ABSOLUT® BROOKLYN
1 part Cranberry Juice
1 part Ginger Ale
Build over ice in highball glass. Garnish with a lime wedge.
ABSOLUT® BROOKLYN SUNSET TWIST
1-1/2 parts ABSOLUT® BROOKLYN
1/2 part Malibu® Tropical Banana
Orange Juice
Build over ice in a rocks glass. Top with orange juice and garnish with an orange twist.
ABSOLUT® BROOKLYN GINGER
1-1/2 parts ABSOLUT® BROOKLYN
2 parts Ginger Ale
Squeeze of Lime
Pour over ice in a highball glass. Garnish with a lime wedge.
